VISMARA SALUMI [IT]

In progress…

Exploration #262 Vismara salumi. This industry was founded in 1898 and distinguished itself as one of the oldest brands of Italian charcuterie. It grew in the period between the two world wars and in the 1950s began exporting its products internationally. In the 1960s, it also made a name for itself with television advertisements, introducing innovations such as the slicing trays in the 1970s.

In the early 2000s, it closed its historic factory in the centre of town to open a new, more modern factory nearby. Since then, the buildings have been in a state of disrepair. In 2026 demolitions works have started.